Tag: #ChangeTheRhyme

Dove’s #ChangeTheRhyme Questions The Perception Of Beauty

Dove’s #ChangeTheRhyme Questions The Perception Of Beauty

News & Current Events
The first thing that we are made to learn after we have the understanding of words are the nursery rhymes. The retaining capacity of a child is very high and therefore we seldom forget about the things that we are taught in our childhood. Dove has cleverly and rightfully used one of the nursery rhymes to convey a very strong message to us. Chubby cheeks, dimple chin, Rosy lips, teeth within, Curly hair, very fair, Eyes are blue, lovely too, Teacher's pet, is that you? Yes! Yes! Yes! Are you familiar with this rhyme? If yes, then you are in for a rethinking. Dove has joined hands with 'Blush', the Culture Machine's lifestyle channel to deliver a very powerful message with this simple rhyme. #ChangeTheRhyme ad features women who are beautiful in every way except the
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